Living in a society where the internet has brought the world together, day-to-day activities like socialising, shopping, communication, entertainment, etc., can be regulated using a mobile phone application or a website. This means that most of Earth’s population heavily relies on mobile phones for communication and various purposes.
This leads to digital interactions occurring more often than the old ways of interaction between service providers, advertisers, brands and other corporations. Nowadays, people spend more time watching media on their cellular devices than reading newspaper ads or watching billboards along the highways.
Growing Audience Across Different Social Media Platforms
The enormous audience is spread across various platforms of social media apps and websites. Some famous apps like Instagram, Twitter, Tinder, Facebook, and YouTube have seen tremendous user growth over the decade.
These platforms include people from different cultures, races, countries, age groups, etcetera. Now this vast and diverse data of people regarding their interests falls under the term ‘demographics’.
What are the Digital Demographics?
Demographics is the study of the population based on the factors such as age, sex, and gender. This data can provide much information about socioeconomic statistics, including employment, income, birth rates, death rates and other factors.
We can use Digital Demographicshics is a word we can use to express the audience utilising social media platforms for age groups using different apps and websites that suit their interests. For example, the number of people using Instagram is 18-25 years old. The stats are other for Facebook, YouTube, or Twitter.
The Significance of Statistics
Now, looking at these statistics, we can come to a significant observation that the users using different apps or websites gives us not only an understanding of age groups but also the type of content that they consume in their day-to-day life, and this affects the way by which the industries, startups or enterprises approach the advertisement of their products on digital media platforms. To clarify, one can take an example of a product or a service that only focuses on people aged 18-25.
- For example, business owners or entrepreneurs have a good idea of demographics for various websites or apps. In that case, they can present their product as an advertisement on that particular website or app on which most users are 18-25 years old.
- This is the case with most of the digital marketing that takes place on Instagram because most users who will see the product on Instagram will be more willing to buy that product or service because the service is focused on selling the product to those users specifically.
- Now, what will this do, and whom will this benefit? Using multiple advertising platforms is better than a single platform, as one can reach a vast audience. And this is true for big companies or enterprises as they can quickly pay for huge costs of advertisements on different global platforms.
Competition Across Various Online Platforms
Still, we all know there is a lot of competition between small startups and small-scale businesses in the economy. They cannot afford to pay these large sums of money on these different platforms, so what they can do is they can study the demographics of various digital media and work a way to design a suitable advertisement for their product which may not reach large numbers of customers or users but reach the genuine number of users.
Users are willing to buy or pay for the service or product provided by the entrepreneur. This affects the sale of a product to a level where it becomes the difference in success between two very similar startups or service providers.
Understanding the Demographics is Essential For Entrepreneurs
Entrepreneurs are working day and night to make a product come to life. They blame their product for not succeeding. Still, in some cases, the effect is that the product never went before the eyes of people and investors.
So entrepreneurs and industries need to understand that doing a good product service is half task. The rest is to promote the product to penetrate the actual customers and users for whom it was made or built in the first place.
And to make this more accessible and more effective, knowledge of digital demographics became vital for a team and an individual behind the marketing of the product because it’s the customers who will pay for the service, and to know where to find the right customers using the knowledge of digital demographics becomes a basic necessity for a company to exist and gloom in the modern economy.
Final Message
At last, I want to sum up the idea of digital demographics as a tool which can alter the market in a big way, and we can see this in our everyday lives. Investors and big companies are ready to bid their money on social media platforms for the promotion of their products because these platforms have become part of user’s life and, one way or another, are the way by which the user comes to know about the innovations and services taking place in the market.
So entrepreneurs should be precise with their knowledge and understanding of digital demographics because there can be a difference between a product’s success and failure. After all, as we all know, to succeed, we need to proceed forward.
